MORO DESIGN — Points of View
Points of View
Not a news feed, but a professional position on design, architecture, real estate and Project Investment.
Layout as the first investment in a home
The choice of materials shows immediately; the work of the layout reveals itself over years. Why the organisation of space affects a home's value more than the finishes.
What the buyer of a branded residence actually pays for
Branded residences have tripled in a decade, and the price premium holds near a third. What lies behind it, and why the name explains only part of the story.
The return to material: why we want to touch interiors again
After a decade of interiors made for the screen, design is turning back to texture, stone, wood and craft. Salone del Mobile 2025 made tactility its central theme. What lies behind it.
The end of open plan as a dogma
For twenty years open plan was shorthand for the modern home. Now the international conversation is shifting toward 'broken plan' and the return of rooms. This is not about fashion but about how people actually live.
The project before realization
A good project is not a beautiful picture of the future interior but a coherent structure of decisions. How an idea becomes a project.
A project can begin before buying a property
A property is most often judged by area, location and price. Far more rarely by what it could become. Yet that changes the purchase decision itself.
Why an interior can age well
Fashion in interiors changes faster than a home serves. What makes a space convincing after ten years, and why 'timeless' does not mean 'classic'.