MORO DESIGN — architecture and design studio of Pierangelo Moro
PALAZZO 46
Rostov-on-Don | 2420 м²
View projectNot simply interior design
MORO DESIGN is not an ordinary interior design studio
We don't sell concepts, renderings, furniture or style separately. We take responsibility for the whole path — from the idea to the finished work.
Design, project management and supervision, realization — a single process under a single responsibility.
Where a project begins
The project does not always start with a project. It often starts with an idea.
The client arrives with a desire, an image, a style, a need or a property — with an idea not yet turned into a project.
MORO DESIGN's first professional task is not to draw, but to understand, decode and define that idea.
Methodology
How an idea becomes a project
Concept, Budget and Technical Development are not three rigidly sequential phases, but three interdependent components of defining the project.
Concept
direction
Budget
economic verification
Technical Development
technical feasibility
The combination of these three components gives rise to the project. Only then does realization begin.
Investment
The property is the first investment. The project is the second.
Buying the property and turning it into what you want are two distinct moments of the investment: first the property, then its transformation through the project.
This is a strategic and design perspective, not a financial one: we do not promise yield, appreciation or ROI.
01
First investment
acquiring the property — to be built, at bare shell, to be renovated or transformed
02
Second investment
turning the property into a project: idea → concept + budget + technical development → project → realization
Project Investment
From price per m² to Project Investment
«What investment is needed to obtain the project I want?»
Price per square metre alone does not describe process, quality, responsibility, materials, time, project management, realization and result.
Project Investment is a philosophy of the project's value, not a financial formula.
MORO DESIGN Consulting
We can start even before the project
Before property purchase
Preliminary analysis of the property before purchase: potential, configuration, constraints, compatibility with the idea, order of magnitude of the future investment.
Online and offline consulting
Discussion of the idea, the property, the project, feasibility, decisions and the next steps.
Project diagnosis
For those who have already started a project and face difficulties: analysis of the situation, identification of problems, professional assessment.
Analysis → diagnosis → professional assessment. We do not promise the automatic recovery of any project.
MORO DESIGN APP
Now you can begin to understand the Project Investment of your project
Residential Project Investment Configuration
An orientation tool: statistical estimate and order of magnitude.
It is not a quote, an offer, a contractual price or the final cost of the project.
Timeless Design
A property lives much longer than a trend
We seek the balance between current relevance, future relevance and timeless elements — together with functionality, technology, materials, proportions and quality.
The ten-year horizon is for us a philosophical and design reference, not the promise of a «design valid for 10 years».
Projects
Projects as proof of the method
Commercial project · Krasnodar · 2019
Tsum Excelsior
The project in which MORO DESIGN tested the algorithmic logic that later led to the development of DAA.
Residential project · full DAA application
DIMORA
The full path of the method on a residential property: idea → concept + budget + technical development → project → realization.
DIMORA готовится к публикации: материалы будут добавлены после проверки.
MORO DESIGN
MORO DESIGN is the Italian design and architecture studio of Pierangelo Moro. Professional practice since 1995, MORO DESIGN since 1997; working in Russia since 2008.
Our work is a full range of services: from creating the design to delivering residential and commercial projects turnkey.
We create country residences, apartments, restaurants, offices and boutiques around the world.
In Russia since 2008
Since 2008 the studio has worked mainly with Russian clients. Pierangelo Moro’s projects include the Bosco Casa boutique, the General Sokolov’s Dacha boutique hotel, Hurston House on Stock Road in London and TSUM in Krasnodar. He designs houses, apartments, boutiques, offices and restaurants all over the world.
Between 2022 and 2024 Pierangelo Moro was a senior lecturer at the School of Design of HSE University in Moscow, teaching a course on business processes in design — from creating the concept to delivering turnkey projects.